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Sleepaway Camp Is Splitting in Two: Overnight Summer Camps and the Post-AI Economy
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Convening Economy
October 9, 2026

Sleepaway Camp Is Splitting in Two: Overnight Summer Camps and the Post-AI Economy

S

Sedale Turbovsky

Founder, Modern Zen

Issue 4 of The Convening Economy. In July 2025 camps employed more people than in any July on record, J-1 counselor placements hit a record, and a bankrupt thirty-camp portfolio sold above appraisal. At the same time, Scout councils are selling land to pay abuse settlements, mainline church camps are a third below 2019, and a flood that killed 28 people at Camp Mystic has rewritten camp regulation. The product AI cannot touch is healthy. The question is who will still be able to afford it.

The Convening Economy · No. 4 · Recreation

This is the fourth issue of a weekly series on businesses that host or convene human beings — one very specific segment at a time. The premise: as AI absorbs the cognitive work that defined the last century of white-collar employment, the businesses that physically bring people together become more valuable, not less. We have looked at whitewater outfitters, independent ski areas and climbing gyms. This week is the segment that sells the most concentrated version of the product: four to seven weeks in which a child lives among people who are responsible for them, with no screen in between.

The thesis

An overnight summer camp is the purest convening business in America. Its product cannot be streamed, summarized or delivered; it is weeks of living in a cabin with strangers who become friends, run by nineteen-year-olds who have been handed responsibility for other people's children. The most direct measure of AI exposure — what people actually use AI for at work — scores the work in the cabin at exactly zero. And the measured economy of the business is healthy. In July 2025 establishments classified as recreational and vacation camps employed 91,064 people — the highest July in the 25-year federal series, 10.6% above 2019.1 The State Department issued a record 32,470 J-1 camp counselor placements in 2025, the only large exchange category to grow while the program as a whole fell.14,15 And when a bankrupt thirty-camp portfolio went to auction this August, 58 bids came in and the auctioned camps cleared at about 7% above appraisal.29,27

But that is only half of the camp economy. The other half is the institutions that made sleepaway camp a mass experience in the twentieth century — Scout councils, Girl Scout councils, mainline Protestant churches — and they are shrinking or selling land. Scouting America's local councils must contribute at least $515 million in cash and property to a $2.46 billion abuse settlement, and councils in at least ten states have sold or listed camps.50 Mainline Protestant camps are running 32% below 2019 on a per-camp basis.12 And on July 4, 2025, 28 people died at Camp Mystic in the Texas Hill Country: 25 campers aged 8 to 10, two teenage counselors and the camp's director.38,46 That flood has rewritten camp regulation and thinned the insurance market that every camp depends on.

Our position: sleepaway camp is splitting in two, and the split, not AI, is what decides who gets to go. The premium, full-summer, privately owned or philanthropically backed camp is a sound business with a product that gets scarcer every year a childhood moves further onto a screen, and capital has noticed. The cheap, institutional camp that once served the middle of the market is liquidating its land to pay for its past. As AI erodes the cognitive entry-level jobs that used to teach young adults responsibility, camp offers two things that become more valuable: a phone-free month for the camper, and for the counselor a first job that consists entirely of being responsible for other human beings. The danger is that both become luxury goods at the moment they matter most. So the right response is not to defend camp from technology. It is to treat camp land, licenses and staff pipelines as infrastructure worth owning, and to fund access to them deliberately.

The segment in numbers

Start with a warning about counting, because this industry has no reliable census. The American Camp Association's headline has moved from "more than 12,000 camps" to 14,000 to 15,000 to "more than 20,000" over roughly a decade, without a published count behind any of them; its "26 million campers" figure counts registrations, adults and year-round programs, not children at camp.7,8,9 The only overnight-specific figure ACA has ever published is an estimate of 8,400 overnight camps in 2016.7 So we built the picture from three sources that measure different things and do not add together.

The federal count. In 2025 BLS counted 3,324 private establishments whose primary business is recreational and vacation camps, up 12.0% from 2019. That code includes hunting and fishing lodges, which is why Alaska ranks fifth by establishment count, and it excludes the many camps run by organizations coded elsewhere, such as the YMCA's 234 overnight camps, churches and universities.1,3,13 About half of those establishments are nonprofits, a share that has held at 48–51% since 2008; of the for-profits, 71% are S-corporations or partnerships, which is what a family business looks like in tax data.3 The Economic Census measured $3.71 billion in receipts in 2022, up 14.1% from 2017 in nominal terms and down about 4.4% after inflation — the five-year window straddles the 2020 collapse.4 Receipts per establishment were $1.31 million.

The households. The one probability-sample measure of how many children attend comes from a Gallup survey of 6,899 parents fielded for the National Summer Learning Association and ACA: 11% of K-12 children stayed at an overnight camp in summer 2023, which is 5% of elementary schoolers and 17–18% of those in grades 6 through 12.5,6 Applied to 54–55 million school-age children, that is roughly 5.5 to 6.5 million overnight campers a summer. That is a big number, and it is also a statement that nearly nine in ten American children do not go.

The summer workforce. Because no one counts campers every year, July payroll is the best hard proxy for camp activity: staffing ratios are regulated and do not drift much.

025K50K75K100K2001200420072010201320162019202220252020: −56%July jobs · 91K
Camps employed more people in July 2025 than in any July on recordJuly employment, US private establishments classified as recreational and vacation camps (NAICS 721214), 2001–2025The 2020 collapse — 82,308 July jobs to 36,231 — is the only time in 25 years that this series broke. It was back above its 2019 level by 2023 and reached 91,064 in 2025, 10.6% above pre-pandemic. July employment is 3.8 times January's, so the annual averages usually quoted for "camp jobs" miss more than half of the summer workforce. This code also contains hunting and fishing lodges and excludes camps run inside YMCAs, churches and Scout councils, and federal payroll data undercount student and international counselors, so treat the level as a floor and the trend as the signal.Source: BLS Quarterly Census of Employment and Wages 1

The geography is as concentrated as the season. New York and Pennsylvania rank first and second on every measure we could find — Census receipts, July camp jobs and J-1 counselor placements. New York, Pennsylvania, Maine and New Hampshire hold about 12% of the US population and 24.8% of the industry's receipts, and Maine has roughly ten times the national density of camp establishments per resident.4,2,14 The Texas Hill Country and the North Carolina mountains are the largest clusters outside the Northeast, and the Upper Midwest lakes form a third.

Within those totals, two institutional worlds are moving in opposite directions.

J-1 Camp Counselor visitors (2025)+26.4%Camp establishments, NAICS 721214 (2025)+12.0%July camp employment (2025)+10.6%Jewish camp participants, N. America (2025)+9.0%All J-1 exchange visitors (2025)−17.9%Mainline Protestant campers per camp (2024)−31.9%
Since 2019, the camp economy grew — except where the old institutions ran itPercent change from 2019 to latest year availableThe American camp business is not one market. The measures that track the for-profit and philanthropically funded side — counselors, establishments, July payroll, Jewish camps — are all above 2019. The mainline Protestant camps, priced at about $551 a week and anchored to congregations whose ties to them have weakened, are still a third below 2019 on a per-camp basis and flat since 2022. The J-1 camp counselor category grew while the exchange-visitor program as a whole shrank. FJC's 2025 figure includes Canada and is partly projected for non-reporting camps; the OMC figure is an average per reporting camp in 2024.Source: BridgeUSA; BLS QCEW; Foundation for Jewish Camp; Outdoor Ministries Connection 14,1,10,12

The Foundation for Jewish Camp's census shows Jewish overnight camps in North America enrolling 78,550 campers in 2025, up 20.1% from 2021, with total participation 9% above 2019 at an average weekly tuition of $1,600.10 Even there the recovery is losing momentum: combined overnight waitlists fell for a second year to about 2,600, and 55% of Jewish overnight camps never reached capacity in 2025.11 The mainline Protestant network sits at the other pole. Its camps averaged 687 overnight campers each in 2019 and 468 in 2024, charging about $551 a week, and the share of their directors reporting a strong connection to their sponsoring congregations fell from 41% to 26%.12 Both are faith-based nonprofit networks selling essentially the same week, at prices almost three times apart. The difference between them is not demand for camp. It is the strength of the community that pays for it.

What an operator actually earns

Price first, because the public story about camp prices is mostly wrong. We pulled posted rates for twenty programs at nineteen operators, from elite Maine camps to YMCA weeks to Scout troop camps, and divided each by the nights it actually runs.

Camp Laurel, ME · 46 nights · $18,500$402Brant Lake Camp, NY · 48 nights · $17,900$373Camp Kieve, ME · 25 nights · $9,250$370Camp Wayne for Girls, PA · 49 nights · $16,500$337Camp Wayne, PA · 49 nights · $16,400$335Camp Wigwam, ME · 48 nights · $15,800$329Camp Walden, ME · 49 nights · $15,200$310URJ Eisner Camp, MA · 49 nights · $14,500$296Cheley Colorado Camps · 26 nights · $7,650$294Camp Nebagamon, WI · 54 nights · $15,600$289Camp Ramah in New England · 54 nights · $14,650$271Kanakuk K-2, MO · 13 nights · $3,370$259Interlochen Arts Camp, MI · 42 nights · $10,350$246YMCA Camp Mason, NJ · 6 nights · $1,450$242YMCA Camp of Maine · 6 nights · $1,334$222YMCA Camp Hanes, NC · 5 nights · $1,100$220YMCA Camp Mason, NJ · 13 nights · $2,625$202YMCA North Woods, NH · 27 nights · $4,800$178Scout troop camp, CT · 6 nights · $585$98Scout troop camp, MI · 6 nights · $430$72
Per night, an elite Maine camp costs about 1.5 times the YPosted tuition divided by nights in session, 2026 or 2027 season. Teal: independent for-profit · amber: nonprofit and faith · violet: YMCA · grey: Scout troop campA seven-week summer at a Northeast private camp now lists at $15,200 to $18,500, which is the number that makes headlines. Divide by nights and the median independent camp in this survey charges $335 a night against $220 at the YMCA camps — 1.52 times, not ten. Most of the headline gap is session length. Prices are list; they exclude trip fees, transport and card surcharges, and the Scout rows are troop camps where volunteer adults supervise, so they are not comparable. Where both years were posted, increases ran 3.5% to 7.6%.Source: Modern Zen survey of 20 programs at 19 operators, from operator rate pages 19,20,21,22,23,24,25

The chart makes three points. First, the ten-to-one gap in headline tuition between a Maine private camp and a YMCA week is mostly a gap in how long the child stays: $335 a night against $220.19,21,24,25 A premium camp is a longer product, not a wildly more expensive one. Second, safety has become a line item. URJ's Eisner and Crane Lake camps now charge a separate $250 security fee to offset what they call a "significant increase in our safety and security costs," and several camps now pass 2.5–3.7% card fees to families.22 Third, aid is structural at the nonprofits: Camp Ramah in New England says more than a third of its campers receive financial aid, averaging about 35% of tuition.23

Almost no for-profit camp publishes a P&L, and the ACA's surveys have low response rates, so we built one from the bottom up. It is a 250-bed independent camp selling seven-week summers at the survey's median rate, with every line tied to a published benchmark: ACA's CampCounts expense categories, posted 2026 wages, J-1 sponsor fees and the one public for-profit P&L in the sector.17,18,35

$0$1M$2M$3M$4M$3.8MTotal revenue−$781KSeasonal staff−$672KYear-round staff−$342KFood−$150KInsurance−$300KFacilities−$300KProgram & trips−$295KMarketing & G&A$1MEBITDA−$250KMaintenance capex−$559KDebt service$192KFree cash flow
A full camp earns 26 cents on the dollar — and a financed one keeps fiveIllustrative annual P&L, 250-bed independent for-profit overnight camp, seven-week sessions, 90% occupancyRevenue is $3.69 million of gross tuition at a $16,400 list price, less 5% of discounts and aid, plus trip fees and $200,000 of off-season rentals. Personnel is 37.8% of revenue and the single largest line; insurance is only 3.9%, which is why the insurance story is about availability rather than cost. A 26.1% EBITDA margin was deliberately calibrated near the one public for-profit camp P&L, so it is a plausibility check, not evidence. Drop occupancy to the ACA survey average of 71% and EBITDA falls to about $445,000, or 14.5% — below the debt service a buyer at a 10.5% cap rate would carry.Source: Modern Zen model; every line tied to a cited benchmark in research/02-unit-economics.md 17,18,35,27

A full premium camp is a good business: $1.0 million of EBITDA on $3.84 million of revenue. It is also a business with brutal operating leverage, because the site, the year-round team and most of the seasonal staff are fixed the moment the season is planned. At 71% occupancy, ACA's survey mean for overnight camps, the same camp earns about $445,000, or 14.5%.17 The ACA's broader 2018 benchmark, covering nonprofits as well, put the average overnight-camp profit margin at just 3.4%, with 16% of camps losing money.18

The nonprofits make the structure plainer still. In the seven camp-scale nonprofits whose 2023 Form 990s we examined, tuition covered only 60% to 85% of expenses, and six of the seven ran deficits; payroll alone, before benefits, was 30% to 46% of spending.26 Nonprofit camps price below cost by design and close the gap with donations and endowments. That works when the community behind the camp is growing, and fails when it isn't — which is the Jewish-versus-mainline divergence again, in accounting form.

The single public for-profit P&L is Simad Holdings, a roughly thirty-camp portfolio — 22 overnight and 8 day camps across New York, Pennsylvania, New Jersey, Maine and North Carolina — serving about 20,500 children a year. In 2025 it reported $165.4 million of revenue and $24.3 million of operating profit, a 14.7% margin, on a peak payroll of about $10.2 million a month.27 It filed for Chapter 11 in June 2026 anyway. The cause was financing, not operations: about $214 million of Tel Aviv–listed bonds plus more than $100 million of short-term merchant cash advances, with parents' prepaid deposits serving as working capital.27,28,30 Hold on to that detail. A camp's deposits arrive a year ahead of its costs, which makes the business look liquid right up to the point where it isn't.

Then the labour. Posted 2026 counselor pay runs about $440 to $575 a week with room and board — Camp Tecumseh's cabin counselors earn $4,400 to $4,600 for the summer, Gold Arrow's $575 a week — against an ACA survey median of $313 in 2022 and $235 in 2009.34,33,17 Federal law makes that possible: organized camps that operate no more than seven months a year, or pass a seasonal receipts test, are exempt from federal minimum-wage and overtime rules.31,32 California is the tell. It requires camp counselors to be paid at least 85% of the state minimum for a 40-hour week — $574.60 in 2026 — and Gold Arrow's rate sits exactly on the floor.33 Where the law sets a floor, the floor becomes the wage.

Structural forces: the flood, the visa and the land

The flood. Camp Mystic sat on the Guadalupe River. FEMA's 2011 map placed it in the 100-year floodplain; on appeal, FEMA removed 15 of its buildings from the map in 2013 and 15 more in 2019–20.39 A Texas Tribune analysis found the two cabins where most of the victims slept sat in the floodway itself, the most dangerous part of the floodplain, and that 13 camps along the river in Kerr and Kendall counties had structures in the 100-year zone.40 In June 2026 the Texas Legislature's investigators concluded that the camp did not have a written emergency plan that met state requirements, that it did not evacuate in advance despite alerts the previous day, and that counselors' phones had been collected without replacement radios.38 We state those findings as the investigators did, and no further: litigation is pending and stayed by the camp's Chapter 11 filing.46

The regulatory response was fast and is still being worked out. On September 5, 2025, Texas enacted two laws: SB 1 bars the state from licensing youth camps with cabins in FEMA floodplains, with limited exceptions, and HB 1 requires annual emergency plans shared with local responders, staff training, weather radios, lit evacuation routes, parental floodplain disclosure and redundant internet with one fiber connection.41 Texas had 375 active youth camp licenses, and its prior rules had not required emergency drills at all.42 In spring 2026 the state's health department told most camps their plans were insufficient; nineteen camps sued over the fiber mandate, and a settlement waived it for the 2026 season.43,44 Camp Mystic withdrew its own license application on April 30, 2026, and filed for Chapter 11 on June 24, listing $10 million to $50 million of liabilities. It reportedly carried $6 million of liability coverage.45,46,37 Alabama passed its own version in April 2026, effective January 2027; Missouri's bill failed.47,48 There is still no federal licensing of youth camps; the rules are fifty different state regimes, and some states — Washington, Missouri — do not license resident camps at all.49

The insurance market has thinned in parallel. A senior underwriter at Gallagher's wholesale arm told Business Insurance in May 2026 that the carriers offering a "true summer camp policy" had "dwindled to four"; some have left Texas, reinsurers have pulled back, and underwriters now ask about warning systems and backup communications as a condition of cover.36 One underwriter's count is not a market census, and premium data does not exist. But the direction is not in doubt, and it matters more than the cost: insurance is only about 3% of a camp's expenses, and the risk is not that it becomes expensive but that it becomes unavailable.17,36

The visa. The American sleepaway camp is increasingly staffed from abroad. J-1 camp counselors went from 21,206 in 2015 to 32,470 in 2025, 26.4% above 2019, while the J-1 program as a whole fell 17.9% below 2019. The United Kingdom alone sent 12,337, or 38%; New York, Pennsylvania and Maine hosted 45%.14 On ACA's 2022 survey, international staff were a mean 13% (median 7%) of the staff at primarily overnight camps.17 A first-time J-1 counselor costs a camp about $3,500 in sponsor fees and minimum pocket money, roughly the cost of a domestic counselor at median pay — so the program is about supply, not savings.35 That supply is now a policy variable: in May and June 2025 the State Department paused new J visa interviews to build social-media vetting78, a $250 visa integrity fee arrived with the 2025 budget law79, and for summer 2026 exchange advocates reported embassies in seven countries cutting J-1 appointment capacity by 50–90%.15,16 The 2026 counts have not been published.

The land. Camp property is being repriced in two directions at once. The Scouting settlement has pushed councils to sell reservations, some to land trusts and some to developers; a Michigan council sold one camp to a gravel miner.50 The Girl Scouts consolidated 312 councils into 112 between 2007 and 2009, and many merged councils have since sold camps.77 The pending sale of Camp Menotomy — 95 acres and nearly a mile of undeveloped frontage on Lake Winnipesaukee, conditionally sold to a developer for $18 million, about $189,000 an acre — is the clearest case of what a lakefront camp is worth once it stops being a camp.51 Meanwhile, the Simad auction showed what one is worth while it is still a camp: overnight camps in Maine, the Poconos and the Catskills cleared at $1.2 million to $22.4 million — Wekeela $9.9 million, Blue Star $15 million, Echo $17 million — while a 39-acre suburban Westchester day camp sold for $120.75 million, because the buyer was paying for land.29,30 Add the climate: summer 2026 was the hottest on record for the contiguous United States, at 74.4°F.52

The convening lens: what a camp actually sells

A camp's brochure sells swimming, archery and a lake. What parents are actually buying is an absence — of screens, of adults hovering, of a schedule designed by the child's own parents — and the presence of a peer community that the child did not choose and must learn to live in.

The demand for that is structural and measurable. American teenagers aged 15 to 19 spent 57.0 minutes a day socializing in person in 2003 and 38.4 in 2025, down a third; for 20-to-24-year-olds it fell 52%, and the share of Americans who socialize at all on a given day fell from 40.2% to 30.4%.63 A third of teens use at least one major platform "almost constantly," and in the newest category of competitor, 64% of teens have used an AI chatbot and about three in ten use one every day.64 The camp's rival for a child's summer now includes an always-available, endlessly patient conversational companion. That is the first genuinely AI-era demand signal in this issue, and it cuts both ways: it is the strongest argument for four phone-free weeks and the hardest thing for a camp to sell against.

Camps have leaned into the absence. In a 2025 survey of 385 camps, 92% have a formal camper phone policy, and overnight camps enforce them more strictly than day camps.65 There is a complication, though. Only 7% require staff to hand in their phones, and the Mystic investigators documented what happens when counselors' phones are collected and nothing replaces them.65,38 Phone-free now comes with a communications-redundancy requirement, and Texas has written one into law.

The outcomes evidence is consistent, positive and weaker than the industry claims. The largest study, of 3,395 families at 80 accredited camps, found growth in social skills, independence and positive identity beyond what maturation alone predicts — but it used a non-random comparison group, and nearly all camp research relies on the reports of campers, parents and staff, much of it commissioned by the industry.69 We found no randomized trial of overnight camp. The honest claim is "associated with," and the selection problem is severe: the families who can pay $335 a night differ from the families who can't.

The outcome that matters most for our thesis may be on the other side of the cabin door. Camp is one of the few remaining places where a 19-year-old is handed real responsibility for other human beings: a homesick nine-year-old at two in the morning, a swim test, a cabin that won't settle. Studies of camp staff consistently report gains in communication, problem-solving and leadership, again self-reported.70 That is exactly the kind of knowledge the newest AI labor research says is holding up.

Where AI lands — and where it can't

The exposure data are unusually clean for this segment. On Anthropic's observed-usage measure, which records how Claude is actually being used for professional work, recreation workers, lifeguards, institutional cooks, coaches and social and human service assistants all score 0.0000. Computer programmers score 0.7451 and customer service representatives 0.7011.56,57 That zero needs context: 54% of all occupations score zero on this measure, so it is the most common outcome, not a distinction. The meaningful comparison is zero for the cabin against 0.70 for the office. On Microsoft's Copilot-based applicability score, lifeguards rank 734th of 785 occupations — among the least AI-applicable jobs in the economy — while recreation workers sit at the 66th percentile, because the planning and writing slice of the job does show up in chatbot logs.58 We will not claim that every framework puts counselors at the bottom. They sit below every office comparator on every framework.

The task data locate the line exactly. "Organize, lead, and promote interest in recreational activities" scores 0.0 on Anthropic's task-penetration file. So do enforcing safety rules, caring for children in an institutional setting, patrolling swimming areas and administering first aid. "Schedule client appointments and accept payments" scores 1.0; recruitment and enrollment tasks score 0.83 to 0.89; online marketing 0.93.56 AI is already in the camp office, and it is absent from the cabin, the waterfront and the dining hall.

Social & human service assistants+7.4%Marketing specialists+7.0%Coaches & scouts+6.1%Lifeguards & waterfront staff+5.5%Recreation supervisors+5.3%Recreation workers (counselors)+4.3%All occupations+3.5%Institutional cooks+2.8%Receptionists−1.7%Childcare workers−2.0%Customer service representatives−5.3%Bookkeeping clerks−5.6%Computer programmers−7.3%
The jobs in the cabin grow; the jobs in the camp office shrinkBLS projected change in US employment, 2025 to 2035, percentRecreation workers, lifeguards, coaches and human-service assistants all grow faster than the 3.5% economy-wide rate. The office roles a camp also employs — receptionists, bookkeepers, customer service — shrink. Two honest exceptions: childcare workers decline, which is a birth-rate effect rather than an AI effect, and marketing specialists grow despite high AI exposure, which is what augmentation looks like. BLS assumes technological change proceeds at its historical pace, so read this as the trend absent an AI shock. Recreation workers and lifeguards together generate about 112,000 openings a year.Source: BLS Employment Projections 2025–2035 59

The most mature AI deployment in camps shows where the pressure really comes from. Camp photo platforms use facial recognition so that parents can find their own child among thousands of daily photos: Campminder runs on Microsoft's Azure Face, and Waldo alone delivered 3.3 million camp photos in 2019.66 The camp takes the child's phone and then runs face-matching on the child so that the parent at home can stay connected. That is AI in the service of the parent's anxiety, not the camper's experience, and it now carries legal weight: the FTC's amended children's privacy rule, with compliance required from April 2026, explicitly adds facial templates to the personal information it protects.67

On the labour side, the relevant research is Stanford's August 2026 revision of the "Canaries in the Coal Mine" paper. Employment of 22-to-25-year-olds in the most AI-exposed occupations is about 19% below the path of their less-exposed peers, up from 15% a year earlier. The decline runs through reduced hiring and is concentrated in occupations built on codified knowledge. Employment is rising in tacit-knowledge work, learned "through practice, mentorship, and repeated exposure to real situations."60 That is a close description of counseling. The authors call the findings descriptive, not causal, and Yale's Budget Lab still finds no clear evidence of broad AI-driven disruption.60,61

Regulation is pushing the same way. Every legislative response to Camp Mystic requires more trained human judgment, not less: plans that staff must practice, coordinators, evacuation drills, adults assigned to specific children. Camp Mystic's own post-flood plan added 100 flood sensors and radios in every cabin — sensors that inform a human decision rather than replace it.75 The strategic conclusion is simple: automate the office, staff the cabin.

Capital: who's buying, who's funding

The Simad auction is the most important price discovery this industry has ever had. There were 58 bids, 51 of them qualified, and more than 100 parties signed non-disclosure agreements. The auction raised about $368 million, and total consideration including private sales came to about $449 million — roughly 96% of the $466.6 million appraisal for all thirty camps, with auctioned camps clearing about 7% above their appraised values.29,27 The buyers were operators, camp directors, private-equity-backed groups and a JCC; a single entity, American Youth Camping Inc., bought five overnight camps for about $44.8 million.29 In a distressed, forced, public sale, buyers paid above appraisal for going-concern sleepaway camps. That is not the behavior of a market pricing a dying product.

Consolidation is otherwise modest. CampGroup, which describes itself as the largest single owner-operator of for-profit summer camps, runs about fifteen; Simad was the one large roll-up, and it failed on its balance sheet.53,27 We looked for the private-equity camp platforms that are often named in trade chatter and could not verify that most of them exist. The industry is still overwhelmingly family businesses and single-site nonprofits.

Public money is thin, and it goes to nonprofits. We queried the OpenGrants database across a dozen framings — youth camp, camperships, rural business, community facilities, outdoor recreation, hazard mitigation, emergency preparedness — and found nothing aimed at the post-Mystic compliance costs that operators are now absorbing: warning systems, redundant communications, relocating floodplain cabins.54 What does exist is narrow: county camp grants of up to $40,000 for low-cost nonprofit camps in Miami-Dade, invitation-only outdoor-access grants of up to $20,000 from the National Recreation Foundation, family-side camperships of $500 to $1,000, and USDA Rural Development programs that serve public bodies and nonprofits. For a for-profit camp the real federal channel is the Summer Food Service Program, which reimburses only meals served to income-eligible children.54,55 The federal pandemic money that paid for summer-enrichment scholarships had to be obligated by September 2024.76 In practice, access to camp now depends on donors and tuition.

The operator playbook

  1. Sell the length, and price per night. The premium is session length, not rate: $335 a night against $220 at the Y.19,24 Among Jewish overnight camps planning a change for 2026, the most common plan was to lengthen stays, the reverse of the thirty-year trend toward one-week sessions.10 A longer stay is a better product and a better P&L, because the fixed costs are already sunk.
  2. Fill the last 20% before you raise the rate. The model's margin moves from 14.5% to 26.1% between average and near-full occupancy.17 Retention is the acquisition engine — marketing is about 1.3% of expense at the camps ACA surveys, and 60% of campers return — so every returning family is worth more than any campaign.
  3. Make the emergency plan the product. Insurers now underwrite on warning systems, backup communications and practiced drills, and Texas and Alabama have written them into licensing.36,41,47 Publish the plan, drill it with staff, give every cabin a radio, and show parents. A camp with a documented, rehearsed plan is the camp that can still buy insurance in 2028.
  4. Automate the office, staff the cabin. Registration, health forms, scheduling, billing and parent newsletters are AI-ready tasks scoring 0.83–1.0.56 Put the savings into counselor pay and training, not the photo feed, and treat facial-recognition photo services as a children's-privacy liability that needs consent and a retention policy.67
  5. Diversify the counselor pipeline. A tenth or more of overnight staff, and 38% of J-1 counselors from one country, depend on a visa program now subject to interview pauses and new fees.14,16 Build a domestic pipeline from your own campers through a counselor-in-training program, and pitch the job to American college students as the formative first job it is.
  6. Treat deposits as a liability, not working capital. Simad reported a 14.7% operating margin and still went bankrupt, and it funded itself on families' prepaid tuition and short-term cash advances.27 Hold prepaid tuition as the obligation it is.

The allocator view

For anyone deploying capital, the sleepaway camp offers an unusual bundle: a product whose scarcity rises with every year of phone-based childhood; customer retention measured in multi-year cycles; prepaid revenue; a cost base whose largest line is labour that scores zero on observed AI usage; land that is worth more than the business at the edges, which gives downside protection; and a distressed auction that has just set public prices above appraisal. Against that you underwrite heavy operating leverage, a thinning insurance market, a flood-driven regulatory regime still being written, and a labor supply that depends partly on visa policy.

3.0M3.5M4.0M4.5M20072010201320162019202220252007 peak: 4.32MBirths · 3.6M
The camper pool was set in the delivery room, and it is smallerUS births per year, millions, 2007–2025Births peaked at 4,316,233 in 2007 and were 3,606,400 in 2025, 16.4% lower. The children born in 2007 were 18 or 19 this summer: the peak cohort has aged out of camp and into counselor age. The Census Bureau's 2023 middle-series projection has the 8-to-17 population falling from 41.3 million in 2025 to 38.2 million in 2035, down 7.4%, and that projection predates the 2025–26 fall in immigration. A camp industry holding its share of children loses about a fourteenth of its market over the next decade before any change in taste or price.Source: National Center for Health Statistics; 2025 provisional 73,72

The honest counterargument is the strongest this series has faced, and it has four parts.

First, the customer is scarcer. Births peaked at 4,316,233 in 2007 and were 3,606,400 in 2025. The Census Bureau projects the 8-to-17 population falling 7.4% between 2025 and 2035, before accounting for the recent drop in immigration.73,72,74 A camp industry that holds its share of children still shrinks.

Second, the customer is the AI-exposed demographic. Only 11% of children go to overnight camp. Structured summer programming reaches 67% of children in upper-income households against 38% in lower-income ones, and 32% of parents say cost kept their child out of a program they wanted.5 The families paying $15,000 a summer are disproportionately the professional households whose own occupations score highest on AI exposure. If AI compresses professional incomes, the premium camp's core buyer is the one who gets hit — the same problem we found in climbing gyms.

Third, there is no evidence that AI is sending more children to camp. None. The decline in teen socializing happened mostly between 2012 and 2019, before generative AI existed; the camp outcome literature is self-reported; and the one press signal about tech families points the other way, toward Silicon Valley parents buying AI summer camps.63,80 As schools go phone-free — roughly 18 states and DC have full-day restrictions — "phone-free" stops being unique to camp.68 The scientific case against phones is itself contested.71 And employment in arts, entertainment and recreation fell 2.0% between September 2025 and August 2026 while the wider economy grew; we have not diagnosed why.62

Fourth, the tail risk is now visible and priced. Twenty-eight people died at a camp that had operated for nearly a century, and the regulatory and insurance response will raise fixed costs for every camp — hardest for the small, rural, low-margin operators the mainline networks run.38,36 We cannot yet say whether parents pulled children from overnight camp in 2026; ACA's enrollment survey is members-only, and nothing public shows a drop or a recovery.

We take all four seriously, and our position holds, because of what the 2025 data actually show. Demand held through a pandemic that cut July camp employment by 56% and through a flood that killed 28 people at a single camp: July employment was a record, and J-1 placements were a record. The camps that are failing are failing on their balance sheets or on the decline of the communities that paid for them — Simad on bonds and cash advances, the Scouts on abuse liability, the mainline churches on membership. The camp product is not what is failing.

So the allocator's version of our position is narrow. The asset is the land, the license and the staff pipeline, and the market is currently pricing the institutions that are selling them. Nobody is going to automate the counselor who gets a homesick nine-year-old through the second night. The open question is whether that experience remains something one child in nine gets, or becomes something only the top decile can afford. That is a question about capital and access, and it will be settled over the next few summers by who buys the land the old institutions are selling.

Next week: marinas and boat clubs.

Methodology & sources

Figures come from primary sources wherever one exists: BLS QCEW, Current Employment Statistics, CPS, ATUS and Employment Projections; Census County Business Patterns, Economic Census and population projections; State Department BridgeUSA participation data; NCHS birth data; IRS Form 990 filings; Texas state agency records and legislative reporting; bankruptcy filings as summarized by named outlets; and operator rate pages retrieved September 21, 2026. Five cautions carry through. There is no census of US overnight camps: federal data count establishments classified in NAICS 721214, which include hunting and fishing lodges and exclude camps run by YMCAs, churches and Scout councils, and federal payroll data undercount student and J-1 counselors. American Camp Association headline counts ("20,000 camps," "26 million campers," "$70 billion") are association estimates with no published method, and we use them only as attributed claims. Faith-network data (FJC, OMC) are network censuses with partial projection. The price survey uses posted list prices and computes nights from posted dates; 2026 prices seen only in search snippets were excluded from year-over-year calculations where the operator page now shows 2027. The P&L is an illustrative model whose margin was calibrated to the one public for-profit camp P&L, so it is a plausibility check, not independent evidence. On Camp Mystic we report only what official investigators, courts, regulators and the named parties have stated on the record. Research fact sheets, including every figure we chose not to print and why, are in content/insights/overnight-summer-camps/research/.

  1. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 721214 Recreational and Vacation Camps (except Campgrounds), private ownership, annual and monthly files 2001–2025 (open-data CSV API and Public Data API series ENUUS000105721214, ENUUS000205721214, ENUUS000305721214), retrieved September 21, 2026 — data.bls.gov/cew/data/api/2025/a/industry/721214.csv
  2. BLS QCEW, NAICS 721214, third quarter 2025 by state (July employment) — data.bls.gov/cew/data/api/2025/3/industry/721214.csv
  3. US Census Bureau, County Business Patterns 2008–2023, NAICS 721214, all legal forms and nonprofit split — www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23us.zip
  4. US Census Bureau, Economic Census 2012, 2017 and 2022, sector 72 basic files, NAICS 721214 receipts, payroll and establishments — www2.census.gov/programs-surveys/economic-census/data/2022/sector72/EC…
  5. National Summer Learning Association and American Camp Association, Summer Experiences Survey, conducted by Gallup, fielded May 1–15, 2024 (n=6,899 parents of K-12 children; summer 2023 participation), report published 2025 — www.summerlearning.org/wp-content/uploads/2025/06/NSLA_ACA_Summer-Lear…
  6. Gallup, "Many U.S. Children Lack Summer Learning Opportunities," 2024 — news.gallup.com/poll/647015/children-lack-summer-learning-opportunitie…
  7. National Academies of Sciences, Engineering, and Medicine, Shaping Summertime Experiences (2019), Appendix B, reproducing the ACA 2016 Sites, Facilities & Programs Study — www.ncbi.nlm.nih.gov/books/NBK552665/
  8. American Camp Association press release, March 9, 2021 ("more than 15,000" camps, "26 million campers," more than 2,400 accredited camps) — www.acacamps.org/news/press-release/new-american-camp-association-surv…
  9. University of Michigan News, "U.S. camp industry adds billions to national economy," June 3, 2024 (Economic Growth Institute / ACA national economic impact study) — news.umich.edu/us-camp-industry-adds-billions-to-national-economy/
  10. Foundation for Jewish Camp, 2025 State of the Field Census, Part I (December 2025) — jewishcamp.org/wp-content/uploads/2025/12/FJC-Census-Report-2025.pdf
  11. Foundation for Jewish Camp, 2025 State of the Field Census, Part II (February 2026): waitlists, capacity, retention — jewishcamp.org/wp-content/uploads/2026/02/FJC-Census-Report-2025_Part-…
  12. Outdoor Ministries Connection, 2024–25 Survey Full Report (mainline Protestant camps and ministry centers) — sacredplaygrounds.com/wp-content/uploads/2025/05/OMC-Survey-2024-25-Fu…
  13. YMCA of the USA, "Camp" (234 overnight camps, 2020) — www.ymca.org/what-we-do/youth-development/camp
  14. US Department of State, BridgeUSA, Exchange Visitor Participation CY2015–2025 workbook and 2025 Camp Counselor flyer — j1visa.state.gov/wp-content/uploads/2026/02/EV-Participation-_-CY2015_…
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  16. Alliance for International Exchange, "Making J-1s a priority: J-1 visa appointment availability in summer 2026," March 25, 2026 — www.alliance-exchange.org/alliance-commentary/making-j-1s-a-priority-t…
  17. American Camp Association, CampCounts 2022 report (fiscal 2022; occupancy, expenses by category, seasonal wages, international staff), revised April 2023 — www.acacamps.org/sites/default/files/2023-04/CampCounts2022_revised-4.…
  18. American Camp Association, "2018 Business of Camp" (2017 data, n=865): revenue, margins, expense shares, rental income — www.acacamps.org/article/camping-magazine/2018-business-camp-interesti…
  19. Camp Laurel (Maine), Dates & Fees, 2027 and 2026 tuition — www.camplaurel.com/about-camp-laurel/dates-fees/
  20. Brant Lake Camp (New York), Dates & Fees — www.brantlake.com/about-camp/dates-fees/
  21. Camp Wigwam (Maine), Dates & Rates — www.campwigwam.com/dates-rates
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  25. YMCA Camp of Maine, Dates & Fees (tiered pricing) — www.maineycamp.org/programs/dates-fees
  26. IRS Form 990 filings, fiscal 2023, via ProPublica Nonprofit Explorer API: Kieve-Wavus Education, Camp Ramah in New England, Camp Ramah in the Berkshires, Camp Dudley, Farm & Wilderness Foundation, YMCA Camp Ralph S. Mason, Camp Nebagamon — projects.propublica.org/nonprofits/
  27. Bondoro, summary of first-day filings in In re Simad Holdings (Bankr. D.N.J.), June 16, 2026 — bondoro.com/simad-holdings/
  28. The Real Deal, "Mohawk Day Camp owner files for bankruptcy," June 5, 2026 — therealdeal.com/new-york/2026/06/05/mohawk-day-camp-owner-files-for-ba…
  29. The Real Deal, "Camp Mohawk leads Simad summer camps cash-out," August 5, 2026 (auction results and buyers) — therealdeal.com/new-york/2026/08/05/camp-mohawk-simad-summer-camps-cas…
  30. eJewishPhilanthropy, coverage of the Simad bankruptcy and camp auction, June–August 2026 — ejewishphilanthropy.com/jewish-camp-world-rocked-as-major-player-in-fo…
  31. 29 U.S.C. § 213(a)(3), seasonal amusement or recreational establishment and organized camp exemption — www.law.cornell.edu/uscode/text/29/213
  32. US Department of Labor, Wage and Hour Division, Fact Sheet #18: Section 13(a)(3) exemption — www.dol.gov/agencies/whd/fact-sheets/18-flsa-seasonal-amusement
  33. Gold Arrow Camp (California), staff salary information, summer 2026 — goldarrowcamp.com/why-gac-staff/salary-information/
  34. Camp Tecumseh (Indiana), summer staff pay, 2026 — camptecumseh.org/summer-staff/
  35. AmeriCamp, camp placement fees and minimum counselor pocket money — americamp.com/camps/placement-and-fees
  36. Business Insurance, "Camp coverage tightens as insurers focus on disaster plans," May 19, 2026 — www.businessinsurance.com/camp-coverage-tightens-as-insurers-focus-on-…
  37. Insurance Journal, Camp Mystic bankruptcy and liability coverage, July 1, 2026 — www.insurancejournal.com/news/southcentral/2026/07/01/875880.htm
  38. Texas Tribune, coverage of the Texas Legislature investigating committee report on the July 4 flood and Camp Mystic, June 18, 2026 — www.texastribune.org/2026/06/18/texas-july-4-flood-legislative-commite…
  39. Associated Press via NPR, "FEMA removed Camp Mystic buildings from its flood map," July 12, 2025 — www.npr.org/2025/07/12/nx-s1-5465564/fema-removed-camp-mystic
  40. Texas Tribune, analysis of Hill Country camps in the Guadalupe floodplain and floodway, August 13, 2025 — www.texastribune.org/2025/08/13/texas-hill-country-summer-camps-kerrvi…
  41. Office of the Texas Governor, "Governor Abbott signs Texas summer camp safety bills into law," September 5, 2025 — gov.texas.gov/news/post/governor-abbott-signs-texas-summer-camp-safety…
  42. Texas Department of State Health Services, Youth Camp Program presentation to the Senate Select Committee on Disaster Preparedness, August 20, 2025 (375 active licenses; fees) — www.dshs.texas.gov/sites/default/files/legislative/89th/DSHS-Presentat…
  43. Texas Tribune, "Most Texas youth camps told their emergency plans were insufficient," April 24, 2026 — www.texastribune.org/2026/04/24/texas-floods-camp-mystic-emergency-pla…
  44. The Texan, "DSHS, Texas camps reach agreement over new internet safety requirements for summer 2026," May 8, 2026 — thetexan.news/state/legislature/dshs-texas-camps-reach-agreement-over-…
  45. CBS Texas, "Camp Mystic withdraws application for 2026 camp license," April 30, 2026 — www.cbsnews.com/texas/news/camp-mystic-withdraws-application-2026-camp…
  46. Associated Press via Texas Tribune, "Camp Mystic files for bankruptcy," June 24, 2026 — www.texastribune.org/2026/06/24/texas-camp-mystic-bankruptcy-flood/
  47. Office of the Alabama Governor, "Governor Ivey signs Sarah Marsh Heaven's 27 Camp Safety Act into law," April 2026 — governor.alabama.gov/newsroom/2026/04/governor-ivey-signs-sarah-marsh-…
  48. ABC17 News, "Southeast Missouri flooding reinforces representative's plan to refile camp safety bill," July 15, 2026 — abc17news.com/news/top-stories/2026/07/15/southeast-missouri-flooding-…
  49. American Camp Association, State Laws and Regulations — www.acacamps.org/resources/state-laws-regulations
  50. Associated Press via NPR, "Boy Scouts' bankruptcy is prompting local councils to sell camps," June 4, 2022 — www.npr.org/2022/06/04/1103083504/boy-scouts-land-sales-bankruptcy
  51. InDepthNH, "Sale of summer youth camp for girls with almost a mile of frontage being opposed," April 30, 2026 (Camp Menotomy) — indepthnh.org/2026/04/30/sale-of-summer-youth-camp-for-girls-with-almo…
  52. NOAA National Centers for Environmental Information, National Climate Report, August 2026 — www.ncei.noaa.gov/news/national-climate-202608
  53. Caltius Equity Partners, portfolio page for CampGroup LLC — www.caltius.com/equity-partners/portfolio/campgroup/
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  55. USDA Food and Nutrition Service, Summer Food Service Program FAQs (residential camps) — www.fns.usda.gov/sfsp/faqs
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