Repositioning a Specialist Into a Global Strategy Firm

Operating as The Grant Farm, the firm had built deep credibility delivering complex funding strategies, public-sector programs, and large-scale infrastructure initiatives. However, the brand framed the organization as a transactional grant-writing service rather than what it had become: a globally relevant strategy firm operating at the intersection of capital, policy, and execution. The challenge was nuanced. The existing brand carried significant equity and trust, and any repositioning needed to elevate perception without disrupting continuity or eroding hard-earned credibility.

Following launch, Momentum experienced rapid growth, more than tripling headcount and expanding into larger, more complex engagements across major public-sector and infrastructure initiatives. The rebrand supported participation in landmark projects, including the largest electric vehicle deployment in a port ecosystem anywhere in the world. The transformation succeeded because it was grounded in truth. The new brand did not invent capability—it revealed it—aligning market perception with the scale of work the firm was already executing.